Terms and Conditions
Last updated: October 2026
Please note: This page is a starting template. It is not legal advice. Please have these terms reviewed by qualified legal counsel before relying on them.
1. Services
Prime Agency ("we," "us," or "our") provides business-to-business lead generation and marketing services, which may include paid advertising management, landing page creation, appointment setting, and related consulting (collectively, the "Services"). The specific Services, deliverables, and timelines applicable to you will be described in your proposal, order form, or written agreement with us.
2. Lead Exclusivity & Territory
Unless otherwise agreed in writing, leads generated for you through our campaigns will not be sold or shared with another client operating in your defined service territory for the same service category. Your exclusive territory, if any, will be defined in your service agreement. Exclusivity applies only while your account is active and in good standing.
3. Fees & Payment
Fees for the Services are set out in your proposal or agreement. Invoices are due on the dates specified therein. Late payments may incur a late fee and may result in a pause of Services until the balance is settled. Any third-party advertising spend (for example, amounts billed directly by advertising platforms) is your responsibility unless we agree otherwise in writing.
4. No Guarantees / Results Disclaimer
Marketing outcomes depend on many factors outside our control, including market conditions, your sales process, and offer competitiveness. We do not guarantee any specific number of leads, appointments, conversions, or revenue. Any projections or examples shared with you are estimates for planning purposes only and are not promises of future performance.
5. Limitation of Liability
To the maximum extent permitted by law, our total liability arising out of or relating to the Services will not exceed the fees you paid to us in the three (3) months preceding the event giving rise to the claim. We will not be liable for any indirect, incidental, special, consequential, or punitive damages, including lost profits or lost business opportunities.
6. Termination
Either party may terminate the Services with written notice as specified in your service agreement. Upon termination, any outstanding fees become immediately due. We may suspend or terminate Services immediately if you breach these terms or fail to pay amounts owed.
7. Contact
If you have questions about these Terms and Conditions, contact us at [email protected].